Since the start of 2018, and with the MCC Group Party Committee’s leadership, the MCC Group has explored a high-end platform for external publicity, increased its external publicity degree and continuously improved its reputation and influence in society. After positive communication with SASAC and CCTV, the Group’s Party Group Work Department Publicity Office seriously organized subsidiaries to submit material, and elaborately guided and planned the primary material. CCTV1, CCTV2, CCTV3 and the CCTV Network Terminal have made offers and selected many ‘Good MCC Stories and Voices’ to broadcast from over a thousand pieces of material in the SASAC system.
CCTV2’s First Time (7 a.m. to 9 a.m.) program will broadcast MCCCE Algerian Project employees Liu Yang and Zuo Jing’s ‘The Way Home for the Spring Festival’ on February 8th. Its Special Program will broadcast ‘My Family Photos’, which follows MCC2 employees (three generations of MCC employees: Tan Xueyan, Tan Xiaodong and Tan Fangdi) during the Spring Festival. The work Ode to the Motherland sung by MCC International’s Sri Lanka Colombo Outer Ring Highway (OCH) Project Department has been selected for the CCTV Network 2018 Spring Festival Gala and will be simultaneously broadcast by CCTV3, CCTV Mobile TV, mobile media, IPTV and 100 domestic websites in over 190 countries and regions at 8.30 p.m. on February 8th (Preliminary Eve).